The day after Thanksgiving has been considered the biggest shopping day of the year for decades. It was the day that kicked off Christmas shopping. When retailers realized that they could draw large crowds with deep discounts on loss leaders, they turned an active shopping day into an event dubbed Black Friday. Cyber Monday was [...]
Behavioral
Understanding customer behavior gives you insight to the processes people follow when making a buying decision. Ideally, the information you gain from data diving guides good marketing and management decisions. But, what if the data integrity is compromised by usability, processes, and policy? Does the information gained help or hurt the company? Target’s now famous [...]
Growing a company in a thriving economy is challenging. Growing one when economic issues are the hot topic for every news outlet borders the impossible. The terrorists elected to lead our country use the threat of catastrophic economic failure to make their case for their chosen positions. Their unilateral failure to lead stifles hope, creativity, [...]
Holiday 2013 is shaping up to be a wild and crazy ride for retailers. Planning for it with any expectation of accuracy is virtually impossible because there are too many unknown variables. Everything from the calendar to Congress is aligning against a business as usual holiday season. The twenty-six shopping days between Thanksgiving and Christmas [...]
Experts use industry trends and activity to forecast future results. While this information is interesting, it is a global view that has little effect on individual companies. If you are listening to their depressing predictions and wondering how it will affect your business, stop wasting your time and hurting your business. Focusing on the negative [...]
