Direct Marketing

The battle lines between traditional marketing and social media were drawn in 1999 when The Cluetrain Manifesto was created. The promise of the world without advertisement and outbound marketing appealed to many, myself included. Generating revenue without expensive advertising would be a game changer for my clients. The bandwagon started traveling through marketing circles everywhere. [...]

“…the report of my death is an exaggeration.” – Mark Twain Direct mail could borrow a page from Mark Twain’s biography. In 1897 while living abroad, his death was reported in New York. His response has been shared with many variations but the meaning is the same: someone lied about Twain’s demise. The introduction of [...]

Successfully building a business requires resources. Companies with limited funds and staffing find generating consistent growth challenging. The ability to market products and services is hampered by lack of resources. Less marketing creates fewer sales, which in turn trigger the knee jerk reaction of deep discount marketing for cash flow. The discounts reduce profitability and [...]

Wouldn’t it be nice to have a single marketing channel that allowed you to reach all of your customers and prospects? Think about how it would affect your marketing efforts. You could invest your time in optimizing every aspect of the channel instead of searching for new ways to connect with the people most likely [...]

Promotional marketing is strictly taboo according to conventional social media wisdom. Maybe the marketing team at Woot! missed that memo because almost all of their tweets are promotional. More likely, they decided that their best marketing strategy is the one that works best for their customers and company.

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