Change has long been the only constant in a world filled with technological innovations and adaptations. Marketers have grown accustomed to learning how to use new tools. Navigating new channels is part of everyday life. Rules are defined and then discarded when they become obsolete. The ability to adapt the company’s digital marketing strategy to [...]
Multichannel Marketing
Is your company ready for the email war this holiday season? The competition in the inbox for consumers’ attention is increasing every day. According to a recent study by Experian, the second quarter of this year saw email volume increases of 22.8% for multichannel retailers, 24.4% for consumer products and services, and a whopping 31.7% [...]
The 10,000 hour rule popularized by Malcolm Galdwell’s book Outliers suggests that expertise takes 10,000 hours of practice in addition to natural talent. The foundation of this premise comes from a paper published in 1973 by Herbert Simon and William Chase. That issue of American Scientist launched extensive research that expanded on Simon and Chase’s [...]
Wouldn’t it be nice to have a single marketing channel that allowed you to reach all of your customers and prospects? Think about how it would affect your marketing efforts. You could invest your time in optimizing every aspect of the channel instead of searching for new ways to connect with the people most likely [...]
Today’s multichannel marketplace requires marketing campaigns that cross channels and platforms with ease. The messages that attract prospects and engage customers need to be targeted and consistent. Ideally, they move people from observation to active engagement in the buying process. The need for integrated marketing is established. Why is it almost impossible to find examples [...]
