Mobile devices are forecasted to account for 16% of the total US retail ecommerce sales this holiday season. The research and analysis from eMarketer, Inc. suggests that smartphones and tablets will contribute to sales growth through direct purchases and as a shopping tool that drive consumers to stores or desktops to complete their purchases. The [...]

Every broadcast from the local news station includes a call to action for people to connect with them on Facebook and use their mobile app. The promise of immediate access to breaking stories is too good to refuse for news and weather junkies. Huge stories are a rarity in Western North Carolina except for weather [...]

The introduction of the new marketing channel provides a small window of opportunity for companies to get processes in place to provide quality customer experiences. The window for mobile marketing is rapidly closing as shown by the ForeSee Mobile Retail Satisfaction Index. The survey of more than 6,200 consumers investigated the role that mobile plays [...]

Mobile marketing provides an opportunity to connect with customers when they are most likely to buy. It can be used to upsell, cross sell, introduce new items, and motivate people to spend more. And, the market is huge. An estimated

This week’s Friday Favorites are are from Spin Sucks author and Arment Dietrich CEO Gini Dietrich. A few weeks ago, she wrote two blog posts covering eight trends to watch for 2011. And, next week she is presenting a webinar on 9 Marketing Trends for 2011. Her abbreviated comments are in italics followed by my thoughts.

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