Social Media

People choose your business for a reason. It may be convenience, service, quality, the “in” thing to do, or a combination. Knowing why your customers choose your company and how they want to be served is critical to creating a sustainable growth strategy. Without this knowledge, your marketing can do little more than fire shots [...]

Viral videos get millions of views but do they really help companies grow? Contributions to the revenue stream are possible when the videos connect with people that use the products or services. Without that connection, a video is little more than entertainment. It’s hard to remember that the real objective is to sell products and [...]

Social media participation is a necessary part of an integrated marketing mix. Customers and prospects look for reviews and online activity before making purchase decisions. Joining the right networks can expand marketing reach and introduce your brand to new people. Social network site loyalty often follows when an active social hub generates leads and revenue. [...]

Corporate missteps provide fodder for reporters and bloggers. There is something in human nature that makes it impossible to look away from a self-inflicted company train wreck. Some leaders, like Kenneth Cole, purposely create controversy to increase brand exposure and sales. It’s a viable marketing strategy that works for his company and customers. The most [...]

“…the report of my death is an exaggeration.” – Mark Twain Direct mail could borrow a page from Mark Twain’s biography. In 1897 while living abroad, his death was reported in New York. His response has been shared with many variations but the meaning is the same: someone lied about Twain’s demise. The introduction of [...]

Real Time Web Analytics