If Spam Doesn’t Work, Why are so Many People Doing It?

Everything I know to be true says that investing in spam is a waste of resources. Spam is against US law, alienates customers and prospects, and creates a company image similar to the snake oil salesman of the old west.

Every day I delete emails, direct twitter messages, and text messages from spammers. Today my blog was hit with spam comments. It wasn’t the first invasion, but this time is different. One of the spammers appears to be a legitimate marketing company. For the life of me, I can’t figure out what they were thinking when they decided to spam blog comment forms.

Yes, I know that having linkbacks improves your search engine optimization. This is why the ad-laden websites generate spam comments. If they make it through the filters (BTW Thank you Akismet for catching these), then they receive more revenue. It is a sleazy practice because it misrepresents the advertising value while capitalizing on the good reputation of others.

In an effort to control spam, Internet service providers keep strengthening the filters. It does little to deter the spammers while reeking havoc on permission based marketers. Trying to keep up with the latest triggers is extremely challenging.

The only spaminator that can conquer it is the recipient. Immediately deleting the messages when they arrive is the silver bullet. If every one in our global community did this, then the spam market would collapse.

I can’t wait, how about you?



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{ 4 comments… add one }

  • Virginia Ginsburg

    Too funny! I was just thinking this today when I opened my Inbox and saw the usual assortment of offers for “enhancements” and other wonderful spam messages waiting for me. I, too, am trying to figure out why people spam …it must work on some level if they keep doing it, right? I just can’t figure out who responds to spam after all these years!

    Virginia Ginsburg’s last blog post..To zine or not to zine

    Reply
    • Debra Ellis

      It is easy for us to see the fallacy of the spam offers because we work with it everyday. The victims, who keep spamming as a viable business model, are the people who only check their emails once a week or month. They are the same ones that believe that a news report is accurate because it is printed or on tv.

      Hopefully, we can help enlighten them and eliminate the spammers forever.

      Reply
  • RONALD WOLFF

    DELETING SPAM AND IGNORING IT IS LIKE TRUNING ON THE OIL HEAT IN WINTER AND THE A/C IN SUMMER AND IGNORING GLOBAL WARMING–SOON YOU’LL SEE AN ICEBERG AT YOUR FAVOURITE BEACH. A NUMBER OF US IN I KILL SPAMMERZ TAKE THE TIME TO CHASE DOWN THE IP ADDRESS OF THE SPAMMER, THEN SEND AN ABUSE MESSAGE TO THE IP ADMINISTRATOR WITH A WARNING NOT TO SPAM AGAIN. WE ALOS CHASE DOWN THE DOMAIN NAME REGISTRAR OF THE SPAMMER AND SEND THEM A WARNING AS WELL. THE NIGERAIN SPAMMERS OFTEN GIVE GOOD EMAIL ADDRESSES, SO I SEND THEM INSTEAD OF PERSONAL DETAILS A GOOD DOSE OF DR MAXMAN MALE MEMEBER ENLARGEM,ENT SPAM. IT WORKS! MY SPMA COUNT IS DOWN FROM 60 PER DAY TO 1-3 PER DAY. AND I’VE HELPED SHUT DOWN RABBIT VIBRATOR AND CANADIAN PHARMACY. JONATHAN PARR’S “GIFTING” $3500 PHONE SCAM IS NEXT! IT TAKES ABOUT 15 MINUTES A DAY WHEN I OPEN THE EMAIL TO DO THIS. IT’S MY CONTRIBUTION TO RIDDING THE NET OF SPAM TERRORISTS.

    Reply
    • Debra Ellis

      Ronald, Thank you for making the email experience better for everyone.

      Reply

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