My favorite items for this week include a call to action, social media platform comparison, integrated marketing example, and a customer care callout.
“You Don’t Know What You Don’t Know” by Amy Africa
The Queen of eCommerce issues an extreme call to action for companies that want to move their business to the next level. She introduces a new word (at least for me because I don’t speak Farsi), “Tarouf”. You have to read her post to understand how it is important to you. Her callout to marketers to move away from “likeminds” and find new definitions can be applied to any role.
Baker uses an eMarketer survey to show the difference between fans and followers from a marketing perspective. The quote, “Facebook is for the people you know while Twitter is for those you want to know,” is perfect. He recognizes that many of the people on Twitter drop off after a few tweets which leads to high MIA rates (as shown in the breakdown of @chrisbrogan’s followers.) Every marketer should take a look at their social media strategy to insure that their resources are being utilized on the right platform.
Jewelry retailer Michael C. Fina is using mobile marketing to pull foot traffic into its New York store. QR codes (two-dimensional barcodes that are readable by phones with cameras and smartphones) are placed on posters with instructions on how to use them. When people scan the codes, they are taken to a landing page that allows them to explore different themes. It is a great integration of mobile, ecommerce, and retail marketing.
Have a great weekend!