Every marketing and sales channel is bound to customer relationship care with a force as strong as the gravity that binds planets to the sun. Resistance to the force reduces revenue and increases operational costs.
Our depiction of the marketing solar system shows the different channels rotating the customer relationship care at equal distance. In reality, distances vary depending on corporate culture, seasonality, and business structure. Some companies don’t have a direct sales team; others don’t have stores, or haven’t entered mobile marketing.
It doesn’t matter the quantity of channels or their closeness to the customer. You can design your solar system to meet your company needs. What matters is the level of care provided. Make your customers feel like they are the center of everything that matters to you and they will continue to help your company grow.