“The great dividing line between success and failure can be expressed in five words, “I did not have time.” ~ Franklin Field Whether or not to participate in social media is a dilemma for managers and owners of small companies. Active participation requires an investment of time and resources that are often unavailable in a [...]
Customer Relationships
The path to a successful business is never straight. There are forks in the road along the way that are often identified as challenges or problems. Every successful company has a unique path that was followed from conception to reality. Another company in the same industry trying to follow that exact path would most likely [...]
How do you win customers back after you’ve violated their trust with a massive security breach? Target seems to think free shipping on everything will do it. Last Christmas, hackers invaded the company’s security and snagged personal information from approximately 70 million customers. When you violate the trust of so many people during your peak [...]
The battle lines between traditional marketing and social media were drawn in 1999 when The Cluetrain Manifesto was created. The promise of the world without advertisement and outbound marketing appealed to many, myself included. Generating revenue without expensive advertising would be a game changer for my clients. The bandwagon started traveling through marketing circles everywhere. [...]
Contrary to popular belief, successfully growing a business requires more than social media updates and delegation. Magical thinking is replacing proven growth strategies as the path to success. Every established company began with an idea and people willing to do whatever it took to turn that idea into reality. No task was too small or [...]
