This week’s Friday Favorites are are from Spin Sucks author and Arment Dietrich CEO Gini Dietrich. A few weeks ago, she wrote two blog posts covering eight trends to watch for 2011. And, next week she is presenting a webinar on 9 Marketing Trends for 2011. Her abbreviated comments are in italics followed by my thoughts.
Ecommerce
The competition for market share this season is fierce. Marketing budgets are stretched thin. Fortunately, there are some things that you can do to increase sales without breaking the bank. A couple of days ago, we posted "Five (Almost) Free Ways to Increase Your Sales This Holiday Season." This post is for the people who emailed me with "Got any more ideas?"
It started out innocent enough. I appreciate the people who make this blogging and social media thing worth the time and effort. My planned post was an excerpt from "Social Media 4 Direct Marketers." Just before posting it, I decided to add this:
If you are using anything to validate that visitors are human before they can enter your site, you are locking out opportunity. The easier you make it for people to access you, your website, and your company, the more likely they will do it. Yes, you'll receive some spam, but it can be quickly eliminated.
In Alice in Wonderland, Alice is intrigued by the White Rabbit scurrying along checking his watch. She follows him into a tunnel and soon finds herself falling into a new world with little hope of finding her way back home. Most of the websites I visit are filled with similar rabbit holes. Visitors are one [...]
