Branding

During this crisis, some station owners saw an opportunity for a quick profit and raised the prices. I’m sure they will cite supply and demand as the reason. Maybe it will even work. But, the management at Sam’s Club took the high road. They developed a plan and dedicated additional staff to make it work. When I asked at the membership desk, the associate said that they had seen a “bump” in new memberships.

Do you have everything branded with your logo and contact information? Branding experts recommend consistent labeling to make mental impressions every time a customer or prospect sees anything affiliated with your business.

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