Table of Contents
Introduction
Why Invest in Optimizing Your Emails?
Acquisition
– Tip 1: Encourage Sign-Ups
– Tip 2: Capture Opt-Ins with Social Media
– Tip 3: Use Contests and Sweepstakes
– Tip 4: Provide Sharing Opportunities
– Tip 5: Partner with Others
– Tip 6: Capture Prospect Email Addresses
Retention
– Tip 7: Say “Thank You”
– Tip 8: Provide Useful Information
– Tip 9: Capture Data
– Tip 10: Use Win-Back Emails
– Tip 11: Customize to Buying Behavior
– Tip 12: Educate Customers
Sales
– Tip 13: Make Crossing Channels Easy
– Tip 14: Analyze Email Customers Differently
– Tip 15: Reduce Steps
– Tip 16: Use Timely Ticklers
– Tip 17: Capture Abandoned Carts
– Tip 18: Liquidate Inventory
Service
– Tip 19: Create Trigger Emails
– Tip 20: Use Reminders
– Tip 21: Invite Feedback
– Tip 22: Include 800 Numbers
– Tip 23: Follow Up
Integration
– Tip 24: Make It Easy to Share Information
– Tip 25: Be Mobile Friendly
– Tip 26: Add Call to Actions
– Tip 27: Optimize Emails
– Tip 28: Acquire SMS Text Permission
– Tip 29: Provide Good Directions
– Tip 30: Measure Everything That Matters
– Tip 31: One Bite at a Time
