31 Ways to Supercharge Your Email Marketing

Table of Contents

Introduction
Why Invest in Optimizing Your Emails?
Acquisition
- Tip 1: Encourage Sign-Ups
- Tip 2: Capture Opt-Ins with Social Media
- Tip 3: Use Contests and Sweepstakes
- Tip 4: Provide Sharing Opportunities
- Tip 5: Partner with Others
- Tip 6: Capture Prospect Email Addresses
Retention
- Tip 7: Say “Thank You”
- Tip 8: Provide Useful Information
- Tip 9: Capture Data
- Tip 10: Use Win-Back Emails
- Tip 11: Customize to Buying Behavior
- Tip 12: Educate Customers
Sales
- Tip 13: Make Crossing Channels Easy
- Tip 14: Analyze Email Customers Differently
- Tip 15: Reduce Steps
- Tip 16: Use Timely Ticklers
- Tip 17: Capture Abandoned Carts
- Tip 18: Liquidate Inventory
Service
- Tip 19: Create Trigger Emails
- Tip 20: Use Reminders
- Tip 21: Invite Feedback
- Tip 22: Include 800 Numbers
- Tip 23: Follow Up
Integration
- Tip 24: Make It Easy to Share Information
- Tip 25: Be Mobile Friendly
- Tip 26: Add Call to Actions
- Tip 27: Optimize Emails
- Tip 28: Acquire SMS Text Permission
- Tip 29: Provide Good Directions
- Tip 30: Measure Everything That Matters
- Tip 31: One Bite at a Time

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