Viral Marketing: Start with Engaging, Enlightening, and Entertaining Your Customers

The thought of idea going viral is extremely appealing. It is like winning the lottery. You invest a little money (or effort) and the next thing you know everyone is visiting your site or buying your product.

How do you make this happen? There are plenty of books, websites and social media experts to tell you how. But, none of them guarantees the results because it is impossible to control the outcome.

People telling others is the only way that a marketing campaign goes from targeted to viral. In other words, you have to give them something to talk about. It doesn’t have to be over the top. All you have to do is engage, enlighten, and entertain your customers.

If you choose this approach, the worst-case scenario is that your targeted marketing has a better response, your customer loyalty improves, and your return increases. Oh, there is one more thing, if your customers become enthralled, it might go viral.

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