Introducing the Marketing Solar System: Customers Rule

Every marketing and sales channel is bound to customer relationship care with a force as strong as the gravity that binds planets to the sun. Resistance to the force reduces revenue and increases operational costs.

Our depiction of the marketing solar system shows the different channels rotating the customer relationship care at equal distance. In reality, distances vary depending on corporate culture, seasonality, and business structure. Some companies don’t have a direct sales team; others don’t have stores, or haven’t entered mobile marketing.

It doesn’t matter the quantity of channels or their closeness to the customer. You can design your solar system to meet your company needs. What matters is the level of care provided. Make your customers feel like they are the center of everything that matters to you and they will continue to help your company grow.

Note: Special thanks to @casudi who suggested that I write this post in a #blogchat conversation on Twitter.

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Comments on this entry are closed.

  • Marjorie Clayman @margieclayman

    Boy, you two ladies are dangerous when you get together.

    This is so brilliant. So simple, so good sense. I love it.

    Great job. Glad you followed @CASUDI’s advice 🙂
    .-= Marjorie Clayman @margieclayman´s last blog ..Kumbaya and Making Money =-.

  • Debra Ellis


    Thank you for stopping by with your kind words. I’m glad I listened to her, too.

  • Paul Pruneau


    Thanks for the post and your interesting metaphor of the Marketing Solar System. Your sentiment is right on and is the direct result of the rising complexity of marketing today. Connecting all of these dots and integrating them effectively has become a significant challenge for every marketer. More thoughts on that here:

    Keep up the good work. I look forward to reading more.


  • Debra Ellis

    Thank you, Paul. I appreciate your comment and the sharing of your thoughts.

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