The Future is so Bright…

…you gotta wear shades! No, I haven’t lost my mind, but I do admit it seems like an odd statement following the latest economical gloom and doom numbers. Let’s start out acknowledging that there are challenges in our global economy. Some companies may not survive, but the ones that do will be leaner and stronger than before.

On a flight from NY to Atlanta, I overheard some people talking about the economy. Instead of looking for opportunity, they were lamenting that they had missed the Internet boom. There were a lot of “if, then’s” in the conversation. Yes, some people made a lot of money in the early Internet days. (Some lost it all and more, too!)

When the Internet was in its infancy, if you had the right vision, you could grow exponentially. Those days are gone. Or, are they?

Zappos, Inc. is doing quite well post boom. And, they are doing it by focusing on old traditions like quality service and using new technology to execute their vision. Check out their “About Us” page for a snapshot of what makes them special.

If you are starting a new company or trying to revitalize an established one that forgot service, you may not be ready for the sunglasses. But, if you have a solid customer base, founded on traditional principles, break out the shades, lemonade, put your feet up, and start thinking.

Innovation is the best way out of a slow economy. You have the foundation; it’s time to build the structure. Start testing your ideas and then roll out the successful ones. There hasn’t been a better time. People are hungry for something new as long as it comes with quality service. So, create, test, redesign, test, and repeat. Inspire your customers, employees, shareholders, and self. Our world is changing. You have the choice to be an innovator or follower. Choose wisely.

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