Social media participation is a necessary part of an integrated marketing mix. Customers and prospects look for reviews and online activity before making purchase decisions. Joining the right networks can expand marketing reach and introduce your brand to new people. Social network site loyalty often follows when an active social hub generates leads and revenue. [...]
Analytics
“…the report of my death is an exaggeration.” – Mark Twain Direct mail could borrow a page from Mark Twain’s biography. In 1897 while living abroad, his death was reported in New York. His response has been shared with many variations but the meaning is the same: someone lied about Twain’s demise. The introduction of [...]
Understanding customer behavior gives you insight to the processes people follow when making a buying decision. Ideally, the information you gain from data diving guides good marketing and management decisions. But, what if the data integrity is compromised by usability, processes, and policy? Does the information gained help or hurt the company? Target’s now famous [...]
Growing a company in a thriving economy is challenging. Growing one when economic issues are the hot topic for every news outlet borders the impossible. The terrorists elected to lead our country use the threat of catastrophic economic failure to make their case for their chosen positions. Their unilateral failure to lead stifles hope, creativity, [...]
Holiday 2013 is shaping up to be a wild and crazy ride for retailers. Planning for it with any expectation of accuracy is virtually impossible because there are too many unknown variables. Everything from the calendar to Congress is aligning against a business as usual holiday season. The twenty-six shopping days between Thanksgiving and Christmas [...]
