Customer retention is essential to companies offering renewal products. Most people don’t think about their insurance or banking until they have an issue that needs resolving or they receive a renewal notice. This makes it easy for the competition to steal your customers. Your competitors promise lower prices and better services. Both promises are extremely [...]
Retention
Lost opportunities and missing service The dispute between DISH Network and Media General started with a compensation disagreement and escalated to a request for FCC mediation. Until it is resolved, eighteen channels in ten states have gone dark. This leaves DISH customers and Media General viewers in limbo until the two can work out a [...]
Holiday 2013 is shaping up to be a wild and crazy ride for retailers. Planning for it with any expectation of accuracy is virtually impossible because there are too many unknown variables. Everything from the calendar to Congress is aligning against a business as usual holiday season. The twenty-six shopping days between Thanksgiving and Christmas [...]
Generating a strong return on investment requires marketing campaigns that deliver more revenue than costs, new customers that become lifetime buyers, and messages that motivate the current customer base. Specialized campaigns may focus on acquisition or retention but every successful marketing investment needs to include a plan for generating revenue. The promise of future benefits [...]
How many marketing dollars were wasted last year contacting customers who didn't buy from you? It's easy to look back and see where your investment was ineffective. On the tangible side, there are the catalogs and direct mail pieces sent to people who didn't buy and resources invested in social networking. Less quantifiable are the [...]
