Newton's third law says that every action has an equal and opposite reaction. Direct marketing practitioners have been using this for years to generate sales. They send out catalogs, brochures, postcards, and emails. Customers send back money. I admit that it is a very loose translation, but you get the idea. There is a darker side when you combine this law with marketing. While some recipients react by buying, other revolt. And, the harder you try, the more they resist. There is a very thin line between
Direct Mail
We have the technical ability to personalize every email and direct mail piece that we send. Using it to send targeted promotions is smart marketing, but it isn't personal.
Sometimes I call the sending of email campaigns "blasts". One such comment I made annoyed a fellow blogger. He said that email campaigns should be targeted and not "blasts". I responded by chuckling.
