The question,” Is your site a library or a bookstore?” has been haunting me for weeks. I suspect that it is one of those things that just popped into Amy Africa’s head and she tweeted it on impulse. The transfer from her thought to my mind has been keeping me awake at night.
Ecommerce
Adding triggers like pop-ups, video, and glaring buttons that make your site noisy may be offensive to your senses. But what if they motivate your customers and prospects to act and increase your sales exponentially? Are they still offensive?
Dialects are funny things. They make two people speaking the same language sound completely different. And, if you aren't careful, the message is lost is translation. In a social environment, miscommunication can be amusing. In your company's processes, not so much.
