For more tips on improving email marketing results, check out 31 Ways to Supercharge Your Email Marketing.
Promotional marketing is strictly taboo according to conventional social media wisdom. Maybe the marketing team at Woot! missed that memo because almost all of their tweets are promotional. More likely, they decided that their best marketing strategy is the one that works best for their customers and company.
In a world where everybody seems to expect instant access and resolution to every issue, how can you expect to survive if you don't deliver it? It's simple, you deliver on the promises that you make. Let your competition duke it out with others for the fastest online responses, quickest delivery dates, and free everything while you focus on improving your relationships with your customers.
When you are a marketer, things happen that are beyond your control. They are explainable and manageable. But, there are many things that reduce marketing effectiveness that can be avoided. Here are ten items to prevent:
When customers stop buying, good marketers try to encourage them to come back with a strong reactivation campaign. The best ones include a combination of email and direct marketing. This email is wrong on so many levels the people responsible should be moved from the marketing department to shopping cart retrieval. The only thing they got right was my email address.
