Contrary to popular belief, successfully growing a business requires more than social media updates and delegation. Magical thinking is replacing proven growth strategies as the path to success. Every established company began with an idea and people willing to do whatever it took to turn that idea into reality. No task was too small or [...]
Leadership
Secret Service Special Agents assigned to a protective mission are prepared to lay their life down to fulfill their responsibility. It is part of their job. The job description may not specify, “Take a bullet for the President” but it is a directive. The men and women who serve know what needs to be done [...]
Corporate missteps provide fodder for reporters and bloggers. There is something in human nature that makes it impossible to look away from a self-inflicted company train wreck. Some leaders, like Kenneth Cole, purposely create controversy to increase brand exposure and sales. It’s a viable marketing strategy that works for his company and customers. The most [...]
The death blow that leads to catastrophic business failure is rarely the cause. Companies built on solid foundations can withstand challenging economies, external events, and evolving marketplaces. Failure comes when the winds of change hit a shaky foundation. The warning signs appear long before the final closing of the doors. Planning for every possible event [...]
Today’s multichannel marketplace requires marketing campaigns that cross channels and platforms with ease. The messages that attract prospects and engage customers need to be targeted and consistent. Ideally, they move people from observation to active engagement in the buying process. The need for integrated marketing is established. Why is it almost impossible to find examples [...]
