The idea of a magic formula that solves problems is as old as mankind. Even though we know it doesn’t exist, hope remains that someone will discover the combination that resolves all issues with a sip or swipe. This hope has created opportunities for snake oil salesmen hawking everything from tonics to social media. Desperate [...]
Integrated Marketing
Capturing data is relatively easy. Converting data into actionable information that improves sales, profitability, and loyalty is not. Filtering through bits and bytes for nuggets that can affect people’s behavior can be overwhelming especially when the data isn’t centralized. According to a recent study by Yesmail/Gleanster, only two out of ten of the marketers surveyed [...]
Mobile marketing provides an opportunity to connect with customers when they are most likely to buy. It can be used to upsell, cross sell, introduce new items, and motivate people to spend more. And, the market is huge. An estimated
Promotional marketing is strictly taboo according to conventional social media wisdom. Maybe the marketing team at Woot! missed that memo because almost all of their tweets are promotional. More likely, they decided that their best marketing strategy is the one that works best for their customers and company.
…don't exist. One thing that works brilliantly for one will fail miserably for another in the same industry. Even if they have essentially the same customer base, people have different expectations because every business has a unique culture. To find out what works best for your community:
