Hello and welcome to the new Multichannel Magic Blog! This is where you will find how to’s, do’s and don’ts, good ideas, and some “maybe we shouldn’t have done that” examples from the multichannel marketplace. Please visit often and leave comments when you agree, disagree, or have a better idea.
My experience with multichannel management began with the catalog industry. We had multiple channels way back then, we just didn’t know what to call them! Thankfully, the Internet came along with all its wonders to help us out.
Seriously, the addition of the web channel has changed the way we connect with our customers. Some of the changes are wonderful. Others, not so much. I hope that this blog will help sort the good from the bad and provide an occasional smile. (Or, two!)
Please email me (firstname.lastname@example.org) with questions or topics you would like to see discussed in the future. I suggest that you avoid creative or merchandising questions unless they are analytical in nature.
Thank you for stopping by. Come back when you can!
Have a great day!