5 Reasons Every Company Needs Email Marketing
- Acquisition: Customers acquired with email marketing are loyal and responsive. Use every channel to acquire email addresses so you can connect on a 1-to-1 basis.
- Retention: Email is the best channel for speaking directly to your customers because it is personal and economical. Use it to inform, promote, and show that you value their business.
- Sales: Email customers want to know about your company and products. Include informational messages along with promotions to encourage sales.
- Service: Emails allow your company to economically send personal messages to customers. Anticipate needs to simplify buying decisions and share the information via email.
- Integration: Encouraging people to share information about your company across channels is easy with email. Make the process simple and your marketing reach will grow exponentially.
Getting the most out of your email marketing is easy when you have a guide. 31 Ways to Supercharge Your Email Marketing is filled with tips and tactics to make your marketing strategy deliver more results with less effort. Learn what to do and how others are doing it.