Content marketing isn’t the only game in town as this excellent post points out. Mr. Kessler copies the tactics used by social media gurus to out the company. It is a good read. I bet the company surprises you.
The message that you are trying to communicate gets stronger when paired with the right color. Six interesting studies on how color affects action.
Creating content on a consistent basis is hard work. Some people choose “borrowing” over creating. This post tells you how to catch them.