Email is an easy way to stay connected with your customers. It is so easy that it has become the most abused marketing tool of our time. Marketing teams have discovered that they can send an email offering a discount or free shipping and immediately get results. So, they do it. Again, and again, and again, and…well you get the picture.
While they are tallying the results they want, they are also getting some they don’t. Their customers become desensitized to their marketing. It begins with a click to delete and progresses to a junk mail flag. It negatively affects the brand across all channels.
Instead of sending mass emails to all customers with the same offer, try personalizing them by your customers buying patterns. It increases response rates and average orders while decreasing opt-outs and the dreaded spam report.
Our recent eTips newsletter includes results from a marketing test that show the effectiveness of personalized marketing. Check it out by clicking here.
For more information on how to improve your email marketing, read:
And, check out our email marketing playbooks:
You don’t have to be a marketing guru to deliver great email results. Follow the Email Map to increased sales and profitability.
