Are Your Emails Alienating Your Customers?

Email is an easy way to stay connected with your customers. It is so easy that it has become the most abused marketing tool of our time. Marketing teams have discovered that they can send an email offering a discount or free shipping and immediately get results. So, they do it. Again, and again, and again, and…well you get the picture.

While they are tallying the results they want, they are also getting some they don’t. Their customers become desensitized to their marketing. It begins with a click to delete and progresses to a junk mail flag. It negatively affects the brand across all channels.

Instead of sending mass emails to all customers with the same offer, try personalizing them by your customers buying patterns. It increases response rates and average orders while decreasing opt-outs and the dreaded spam report.

Our recent eTips newsletter includes results from a marketing test that show the effectiveness of personalized marketing. Check it out by clicking here.

For more information on how to improve your email marketing, read:

Email Optimization: How Simple Changes Increase Open Rates, Click Through, Response, & Average Order Size

And, check out our email marketing playbooks:

Email Marketing Made Simple - A Guide to Profitability

You don’t have to be a marketing guru to deliver great email results. Follow the Email Map to increased sales and profitability.

31 Ways to Supercharge Your Email Marketing

How to Get More Customers, Sales, and Profits without Spending a Fortune

The guide is filled with actionable tips that increase sales, improve retention, and reduce costs. We are so confident they work we offer a 365 day money back guarantee.

Learn More

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