How to Achieve Double Digit Growth in a Down Economy

It is a cold day in the NC mountains, perfect for reflecting on life, business, and things to come. The constant media commentary on our economical downfall has been on my mind lately. I hear what they are saying, but I don’t see pending doom for all things corporate. Yes, everything seems to cost more these days. And, some companies are failing.

Before it is all over, more multichannel companies will close their doors and/or file bankruptcy. I hate it for their employees and shareholders. It is sad to see folks lose their jobs and investments. My empathy does not extend to the management teams who are systematically committing corporate suicide. They are simply reaping what they have sown.

The connection between the company and its customers is broken in many businesses. If it is not fixed, then those businesses will fail. It is only a matter of time.

Fortunately, there are alternatives. Your business can continue to grow in the midst of gloom and doom. This article from our Multichannel Magic newsletter looks at the philosophy that keeps Cabela’s growing. (Click Here to Read It.) I hope that you find it interesting and helpful. If you do, please share it with your friends and colleagues. If not, please let me know.

If you have questions or comments, I would love to hear from you. Have a wonderful day.


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