New marketing tools usually come with an opportunity to learn from others' mistakes before you commit to using them. The innovators jump in, work out the kinks, and the rest of the world follows. Google's sidewiki is different. If you wait, you'll miss a great opportunity to build relationships, reinforce takeaway points, and engage the public.
Customer Relationships
Airlines are notorious for poor service and customer alienation. Some of the issues are out of their control since they can't make the weather cooperate and have to conform to governmental requirements. Most people understand this and don't hold the companies accountable.
Converting prospects to customers is challenging and expensive. Depending on the company and marketing tactics, it costs 3-5 times to acquire a customer than it does to keep one. The conversion process is a series of finely honed steps that move people from inquisition to participation.
Summer is officially over. Holiday is just around the corner. Are you ready to make your dreams come true? Or, are you hunkering down, waiting to see what happens? A great holiday season (translation: profitable) is yours if you take the following steps:
When your customers have reasonable expectations, it's easy to honor their requests. But when they cross the line to unrealistic demands and abusive behavior, the "always right" policy is questionable.
