Change is mandatory for corporate growth. Everything in the business has to evolve for a company to remain competitive in an ever changing marketplace. Management, team members, systems, policies, and processes have to adapt to new realities. Today’s issues cannot be resolved by yesterday’s solutions. Problems facing companies today are multidimensional and challenging. Seeking solutions [...]
Customer Relationships
Did courtesy disappear with the twentieth century? It may not be gone, but it is certainly not as common as before. Courtesy is polite and considerate behavior or actions. Our world moves at a fast pace with many distractions. Responding to people with gratitude, empathy, and consideration for them takes time and effort. It simply [...]
People choose your business for a reason. It may be convenience, service, quality, the “in” thing to do, or a combination. Knowing why your customers choose your company and how they want to be served is critical to creating a sustainable growth strategy. Without this knowledge, your marketing can do little more than fire shots [...]
The day after Thanksgiving has been considered the biggest shopping day of the year for decades. It was the day that kicked off Christmas shopping. When retailers realized that they could draw large crowds with deep discounts on loss leaders, they turned an active shopping day into an event dubbed Black Friday. Cyber Monday was [...]
Customer retention is a company job. People often think that customer acquisition is a marketing function while retention belongs in the service department. Both of those functions are interchangeable because a company that does a good job retaining customers finds it easier to acquire them. Loyal customers keep coming back and bring their friends with [...]
