It is your job to know all there is to know about your business. Your livelihood depends on it. Your customers and prospects are different. Most don’t know the intimate details about your company, products, services, processes, and policies. They do know when they have a problem that needs solving. It’s up to you to [...]
Customer Relationships
Capturing data is relatively easy. Converting data into actionable information that improves sales, profitability, and loyalty is not. Filtering through bits and bytes for nuggets that can affect people’s behavior can be overwhelming especially when the data isn’t centralized. According to a recent study by Yesmail/Gleanster, only two out of ten of the marketers surveyed [...]
Good customer relationships are the cornerstone of long-term corporate success. The quest to build relationships often proves elusive and expensive because what people want is rarely delivered by the companies that serve them. Instead of investing resources in studying behavior and listening to customer feedback, many management teams waste time and effort watching what other [...]
High quality customer care is the best marketing tool that exists. The companies that put service first find acquiring and keeping customers easier and more cost effective. Marketing makeovers should begin with the fundamentals of providing value and delivering on the promise. Most people know this intuitively but moving from knowledge to execution is challenging [...]
Acquisition: Customers acquired with email marketing are loyal and responsive. Use every channel to acquire email addresses so you can connect on a 1-to-1 basis. Retention: Email is the best channel for speaking directly to your customers because it is personal and economical. Use it to inform, promote, and show that you value their business. [...]
