Facebook has changed its terms of service again. This time the change affects contests and promotions. Previously, third party apps were required to run a contest or promotion and Facebook functionality could not be used in any form. Now, you can run your giveaways on your company page wall and use features (likes, comments, messaging) [...]
Recent Google changes have created an environment where email optimization is mandatory for companies with high quantities of Gmail users. Google is working to improve the user experience for search and Gmail. Email marketers have to adapt or die. Continuing to use the standard template favored by many companies that includes a promotional headline and [...]
Growing a company in a competitive environment requires wise resource allocation and strong execution of the chosen strategies. Email falls into the “if it’s not broke, don’t fix it” trap. The tool works so well at generating revenue, people fail to use it for other opportunities. This keeps companies from growing as fast as possible. [...]
Are You a Panicky Marketer? Do changes to the status quo make you reach for the panic button? Or, are you like the marketers I know? They are level-headed analytical types with a touch of creativity thrown in. Since the introduction of Gmail’s new tabs, it has become increasingly obvious that I have a sheltered [...]
This post is an excerpt from 31 Ways to Supercharge Your Email Marketing. Executives often ask me how they can eliminate cart abandonment. They receive reports that show thousands or hundreds of thousands of dollars left sitting in online carts. The reports mislead them into thinking that if they stopped people from abandoning carts they [...]
