Yahoo is running a fire sale on dormant email addresses. All of the addresses in their dead pool have been released for people to claim. An individual can request up to five addresses between July 15, 2013 and August 7, 2013. The people who receive rights will have 48 hours to activate the accounts beginning [...]
Acquisition: Customers acquired with email marketing are loyal and responsive. Use every channel to acquire email addresses so you can connect on a 1-to-1 basis. Retention: Email is the best channel for speaking directly to your customers because it is personal and economical. Use it to inform, promote, and show that you value their business. [...]
Most companies keep email on a short leash. It is used to promote products and allowed to provide order status updates on a limited basis. Promotional messages almost always include discounted pricing. Transactional updates are limited to order confirmations and shipping information. Emails can do much more than advertise sales and deliver facts. They can [...]
Do you remember the good old days of email marketing? Messages that slipped past the spaminators landed safely in subscribers’ inboxes. The right subject line captured attention, the content offered goods or services, and sales followed. Those days are disappearing thanks to Gmail. Capturing attention, the first objective in every marketing email, is getting harder. [...]
Why do you send emails to your customers? Are you using them to generate more sales, better loyalty, and lower costs? Or, are they a simply a vehicle for moving products or selling services? Spend a little time looking at the emails coming from a variety of industries and brands and you’ll see a cookie [...]
