Somewhere, deep in your house file, are customers that are missing in action (MIA). Service and quality issues have alienated some. Others have simply gone quietly into the night. They left without complaint or fanfare. Emails are unanswered and catalogs are ignored.
Customer Relationships
The single common denominator for wildly successful companies is a unique corporate culture that encourages employees to rise to their potential and includes customers as part of their team. The advantages of such a culture are many, but the greatest one is the inability of competitors to replicate the formula.
In the quest for better analytics, improved efficiency, and lower costs, many companies have forgotten why their customers shop with them. The shopping experience is critical to long term relationships. Customer loyalty begins with positive interactions between your customers and employees.
Free customers are like the “World’s Largest Christmas Stocking.” They look good from the outside, but when you start digging in, you find that the value is missing.
If my inbox is to be believed, Geico’s slogan “so easy a caveman can do it” is contagious. Every thing from CRM (customer relationship management) to multichannel marketing is tagged as easy.
